Start with one problem, and build from there
Most clients start with a single advisory session. If it proves useful, they carry on with a monthly retainer, and some go on to bring me in as their fractional head of marketing.
Advisory session
Bring one problem, solve it together and leave with a set deliverable. Ideal for a launch, a pitch or a stalled pipeline.
- Focus sessions, Decode sessions and go-to-market sprints
- A deliverable agreed before we start
- No ongoing commitment
Advisory retainer
A regular slot each month to solve whatever matters most, with quick questions by message in between.
- Two to four hours a month
- A deliverable from every session
- Rolling monthly, with 30 days' notice
Fractional
A senior marketer working with your team a set number of days each month, on strategy and hands-on delivery.
- Flexible days each month
- Strategy, team guidance and delivery
- Three-month minimum, then rolling
You don't have to follow every step. Some clients only ever need one session, and that's absolutely fine.
What each specialism involves
A beachhead first, then a route to every other market
Audience analysis, beachhead selection, positioning, messaging and a focused channel plan, followed by a roadmap for the next audiences to target.
- Budget and effort concentrated where you're most likely to win
- Case studies and referrals from your beachhead that open the next market
- A team that knows exactly who to target first, and why
An investor story built on outcomes and traction
Pitch narrative, market sizing, go-to-market slides and investor-ready metrics.
- Investors understand the opportunity in minutes
- Your traction framed as evidence, not anecdote
- Confidence answering the "how will you grow?" question
Social impact that pays its way
Many private companies that hold public contracts have social value clauses, which means they have budgets to spend with organisations that genuinely deliver social value. I help tech companies turn their impact into measurable evidence, then win those social value delivery contracts. The second half is storytelling, turning that same impact into sales messaging that wins new business.
- A new revenue stream from the impact you already create
- Impact data that private buyers can report against their own commitments
- An impact story that helps win commercial deals too
A pipeline that grows without the founder
Funnel audits, sales process design, content engines and reporting dashboards.
- Predictable lead flow you can forecast against
- Clear numbers on what's working and what isn't
- Founders freed up to run the business
Which option suits you?
| Advisory session | Advisory retainer | Fractional | |
|---|---|---|---|
| Best for | A specific problem or deadline | Senior advice as problems come up | Ongoing marketing leadership and delivery |
| Commitment | A single session or a fixed sprint | Rolling monthly, 30 days' notice | Monthly, three-month minimum |
| Starting price | £200 per session | £360 per month | £800 per month |
| You walk away with | A set deliverable, such as a decision, a plan or rewritten messaging | A solved problem and a deliverable every month | A strategy delivered, measured and improved each month |
Still unsure? That's exactly what the free call is for, and I'll tell you honestly which route makes sense, even if that means a smaller project.